Privacy Policy
Updated 10/08/2026
At SOVO, we respect your privacy and are committed to protecting your personal information. This policy explains what information we collect, how we use it and your rights.
Who We Are
Business Name: SB Online Group Ltd
Trading as: www.sovobeds.co.uk
Registered Address: 128 City Road, London, EC1V 2NX.
Trading Address: Unit 15 Riverbank Enterprise Centre, Scouthill Road, Dewsbury, WF13 3RQ
Company Number: 17234882
Email: support@sovobeds.co.uk
Information We Collect
When you visit our website, place an order or contact us, we may collect information including your:* Name* Billing and delivery address* Email address* Telephone number* Order and transaction details* Account information* IP address and device/browser information* Marketing preferencesPayment information is securely processed by our payment providers.
How We Use Your Information
We may use your information to:
* Process and fulfil your orders
* Arrange delivery and assembly
* Process payments, returns and refunds
* Provide customer support
* Manage warranty claims
* Improve our website and services
* Prevent fraud and maintain website security
* Send marketing communications where permitted
* Meet our legal and regulatory obligations
Sharing Your Information
We may share information with trusted service providers where necessary to operate our business, including payment providers, delivery companies, assembly teams, finance providers, website providers and marketing or analytics services.We do not sell your personal information.
Marketing
Where you have agreed to receive marketing communications, we may contact you about SOVO products, offers and promotions.You can unsubscribe at any time using the link within our marketing emails or by contacting us.
Keeping Your Information Secure
We take reasonable steps to keep your personal information safe and protect it against loss, misuse and unauthorised access.
Your Rights
Under UK data protection law, you may have the right to access, correct or request deletion of your personal information, restrict or object to certain processing, and withdraw consent where applicable.To exercise your rights, please contact us.
Third-Party Websites
Our website may contain links to third party websites. These websites operate under their own privacy policies, and SOVO is not responsible for their privacy practices.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page.
Contact Us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us.
Email: support@sovobeds.co.uk
Address: Unit 15 Riverbank Enterprise Centre, Scouthill Road, Dewsbury, WF13 3RQ